Real Time Bidding
Ozonion opens the door for you to access the most important players in the RTB (Real-time bidding) market today. With the same methodology implemented to manage your PPC (Pay per click) campaigns, we combine variables to calculate the right CPM (Cost per mille) bid for you to make sure your ads get to the right destination. Ozonion is integrated with AppNexus, AdMeld, and OpenX Market, offering a combined total of one trillion impressions per day all over the world. Ozonion is unparallelled in delivering online media access to advertisers.
Some benefits of Realtime Bidding:
Cost efficiency. Your ad spend can go further, with less budget spent on poorly-targeted impressions or impressions delivered to fulfill a bulk inventory purchase, despite questionable relevance to campaign goals.
Yield management. With the ability to evaluate and place cost parameters on each impression opportunity, pay-for-performance takes on a new, positive meaning for your campaign. RTB buyers will have control over price/performance unprecedented in the world of display.
Actionable insights. By learning what works for your campaign at the impression level, you have a great opportunity to identify trends and discover new insights about your best — and worst — consumers, context, and creative. These learnings can be used to guide strategy both within your campaign and across a broader marketing effort.
Retargeting. Real-time, impression-level bidding can make cookie re-targeting more powerful and scalable, with ability to go beyond flat files and more precisely identify and target desired consumer behavior.
Creative optimization. Testing and matching creatives with consumers becomes much more efficient and effective in this new media buying model. Opportunities for a new level of customization of message and creative will also emerge.
Performance. In aggregate, all of the benefits described here should deliver an overall performance lift for online campaigns compared to previous approaches. And the good news is that this difference should be consistent and sustainable, across all types of target markets and audiences.
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Creative Optimization
Creative optimization is a tool Ozonion uses to get the right landing page to the right potential customer. We know that each media source has a specific audience, and that each user profile is unique. Our user interface allows you to go to market with numerous landing page variations simultaneously. Ozonion tracks performance, isolating the [...]
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Bid Management
Bid Management is a Search Engine Marketing tool that involves setting the best CPC (Cost per click) max for your ads. Ozonion has integrated automated bid management which allows your ads to have their bids adjusted according to a select set of variables, for instance, your current conversion rate, the profit earned from each sale, [...]
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E-commerce Integration
Ozonion easily integrates with the most important e-commerce platforms: Magento, Shopify, Volusion, BigCommerce. This allows us to access information about your products (images, prices, stock, Stock-keeping units, etc.), and build your online campaigns for you automatically. Ozonion creates multiple landing pages using proven templates. It is easy to make modifications, construct new versions, or design [...]
